Institutional context
- In this opening sequence we don't directly see the actors, however the intro credits inform us of who will appear. The stars of this film include: Brad Pitt, Morgan Freeman and Kevin Spacey and a few others.
- The film was an industrial film, produced by Arnold Kopelson (who is also know for producing Platoon (Stone, 1986).
- The marketing strategy was based around an alternative ending which was available through special features on the DVD, as well as being novelised in the same year of its release by Anthony Bruno.
- The production values are shown through a montage edit,with the use of a 'glitchy' and nervous soundtrack paired with these shots creates a sense of horror in the audiences mind, as these graphic images flicker between the antagonist making crafts.
Media Audiences
- The audience targeted is mainly male however with the use of big actors such as Brad Pitt, some females may also be interested in it.
- The probable audience reading would be that the being that is features in this montage is undoubtedly evil due to graphic pictures and chilling soundtrack. The possible audience reading could be someone locked up in a mental asylum.
- My personal reading isn't influenced by my age due to the mature understanding of horror films, however the montage does create a sense of uneasiness due to the vivid picture that it cuts too.
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